The mind of war

(colonel John) Boyd paid particular attention to the moral dimension and the effort to attack an adversary morally by showing the disjunture between professed beliefs and deeds. The name of the game for a moral design for grand strategy is to use moral leverage to amplify one's spirit and strength while exposing the flaws of competing adversary systems. In the process, one should influence the uncommitted, potential adversaries and current adversaries so that they are drawn toward one's philosophy and are emphathetic toward one's success

The mind of war: John Boyd and american security, Grant T. Hammond 2001

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snatch & the grey man